Dave talks about how Structure + Discipline = Creative Freedom. This formula is built around 7 Steps to Create Stories to Reach, Connect and Engage Customers and Employees:
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Define the problem you want to solve through this specific story
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Develop the Mental Roadmap to draw out ideas and creative thoughts
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Find the relationship between facts because facts on their own aren’t of high value.
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Eliminate distractions so you can focus on building your story
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Collaborate–Two or Three minds are better than one
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Have the Wrong Mentality because you don’t have to get it right the first or second draft
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Show up–Do it. Take the time to build the story. Showing up is the starting point.