Dave Mastovich exposes the hidden costs of relying on gut instinct and quick opinions for marketing decisions. Discover how his 4-5-6 Segmentation Model helps leaders replace assumptions with real insights and drive growth that sticks.
Key Takeaways:
- 1:00 – Gut Feelings Trump Insights
- 3:00 – The 4-5-6 Segmentation Model
- 7:00 – Six Right-fit Target Marketing You’re ignoring
- 11:00 – Gather Customer Data
- 14:00 – Real World Impact
Important Links
No-BS Marketing Podcast
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