Robert Cialdini, one of the foremost thinkers on human behavior, is back. Well he never went away…but the author of the 2006 best seller Influence: the Psychology of Persuasion, has a new book updating his thoughts on the 6 principles of influence. Cialdini revisits those concepts and adds even more insights in his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade.
Cialdini points out that the peak performing communicators capitalize on privileged moments for change during which people become receptive to a message before they experience it. “Optimal persuasion is achieved through optimal pre-suasion writes Cialdini. To change minds, first change ‘states of minds.’
He goes on in the book to update his 6 principles of influence:
- Reciprocation
- Liking
- Social Proof
- Authority
- Scarcity
- Consistency
Leverage Cialdini’s Principles and Hit the Bullseye with your messaging.