Author: davemastovich

How PR & Social Media Met the Ice Bucket Challenge to Raise Millions

How 5 P’s + Integrated Marketing = $800 Sneakers

Don’t be The Lone Ranger: Make Your Campaign a Summer Blockbuster

Will Lebron Communicate His Next “Decision” Better This Time?

Ketchup, Mustard and Messaging

Dockers Scores with Dad Pants Campaign

Structure + Discipline = Creative Freedom

Business Leaders Offer 5 Tips For Recent Grads

TV Ads Synced To Your Smartphone

You’re On Coke Campaign Gets High Ranking