Category: Marketing Execution

Why Personas Are BULL$H!# and How You Can Do Better

5 Questions to Ask When Interviewing Strategic Partners

The Ellen Degeneres Apology: What Worked, What Didn’t and Why

The Ellen Degeneres Apology: What Worked, What Didn’t and Why

373: Clippers Lose, Lebron Wins—Why This Matters to Your Story

372: Captain Obvious: The Two Target Markets You’re Forgetting

371: The Generation Trap of Marketing and How to Avoid It

370: Should Marketing Have a Seat at the Leadership Table?

365: Where Are You On Your Business Storytelling Journey? Listen for Ideas to Help Wherever You Are.

No BS Flashback: What Decision Was I Pondering 10 Years Ago This Week?