Category: Marketing Strategy

It’s Not Who You Are, It’s What You Do

The Strategic KPIs Marketing Leaders Should Focus on to Avoid ‘Wedding Crashers Syndrome’

Has Marketing Segmentation Stayed the Same Since 1964?

241: Jan Elliott

Agencies Beware: Consultancies Are Taking Over

Practicing What You Preach: MBA Programs Adapt

The Two Audiences Your Marketing Is Neglecting

Down with Data: Leveraging Numbers to Create Moving Messages

226: John Chamberlin and Rachael Rennebeck P2

Influence the Whole Team, Not Just Employees, Via Cultural Storytelling