Category: Test, Track, Tweak

Celebrating MASSolutions’ 12th Anniversary with Lessons Learned from Famous #12’s

Progressive’s Flo or Jake From State Farm? How You Can Follow Their 4 C’s to Success

How Cops, Reporters and Researchers Can Enhance Your Customer Experience

Geico’s Gecko or the AFLAC Duck? How Your Favorite Mascot Can Help Your Marketing

Cut the BS: Movie Trailers are Too Long

Is This Why Eat’N’Park Smiley Cookies Are So Popular?

7 Reasons Why You Need to Leverage LinkedIn

Tropic Thunder’s 4 Steps to Messaging Authenticity

Don’t Lie. But if You Do and Get Caught, Don’t Be Like Tom Brady

How to Make Your Video Campaigns Unskippable