31: Eric Walker Part 2

Dave continues his conversation with Eric Walker from IntegraCare to dig deeper into the sales process and hit that bullseye.

-Cut The Bullshit Rant–The Fake Maybe

– Sell through “needs matching”

– AUNS | Agreed Upon Next Step

– Tipping Point, Malcolm Gladwell

– Hit the Bull’s Eye:

– William Shatner Busts a Move

UPMC vs. Highmark Ad War

Jennifer Aniston New Ad Campaign

Bet You Can’t Eat Just One Thirty Minute Challenge

– Sights & Sounds – 1996/1997:

— Macarena

– Fighting Over Tickle Me Elmo!

Purell is 99.99% effective!

– Jerry McGuire – “You Complete Me”

– Contact Eric Walker at IntegraCare for more information on their integrated approach to senior care.