39: David Sweet Part 2

We jump into Part Two of our conversation with David Sweet, President of Mecco Marking & Traceability. The company celebrated it’s 125th anniversary in 2015 and Dave remembers their past and celebrates their future. On this episode, we talk marketing tools and tips, Hit the Bullseye and dig into the Sights & Sounds of 2004.

Biggest marketing success – how we turned Mecco around

Pittsburgh’s a friendlier place than Boston.

Innovative Survival – how Mecco survived flood and fire

Be vulnerable

Boston Red Sox

The Apprentice

Janet Jackson wardrobe malfunction – most rewound moment on TiVo

Contact Dave at dave.sweet@mecco.com