41: Mark Fallone Part 2

Let’s jump into Part Two of our conversation with Mark Fallone of Phenomenon Post, a Pittsburgh-based advertising production house doing work all over the country. Mark talks about the pride he takes visually telling stories that make an impact and problem solving through creativity. Quote of the show: “Keep yourself in beta – never reach alpha. Always learn. Be a student.”

Tools & Tips

  • Get to know the client
  • Learn everything you can about that client and what they do
  • Use your resources and skills to deliver the best to help them achieve their goals

You MUST be able to solve a client’s problem in a creative way.

It’s the client’s story. The minute you start trying to make it YOUR story, it loses it’s purpose.

Sights & Sounds – Super Bowl Half Time Shows

First Ever Super Bowl Half Time was University of Arizona Marching Band

Up With People 
“Up with People? Up My Ass!”

Phenomenonpost.com mark@phenomenonpost.com